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Program

 

Corporate communication and corporate governance are often still too removed from one another. The ¡communicate! qualification program was designed to unite communication and leadership in the workplace, in training and in research. Its goal is to raise the professionalism of both internal and external corporate as well as organizational communications, while also contributing to a efficient civil society. ¡communicate! is a joint project of the Bertelsmann Foundation, the Heinz Nixdorf Foundation, the DaimlerChrysler Fund and the Technical University of Munich. The foundations are sponsoring and developing the project until 2007; the university will maintain the program thereafter.

 

To have the broadest impact, three separate formats have been designed to appeal to different audiences: the Executive Master of Business Administration (EMBA), Executive Training Seminars (ET) , Summer School and the Customized Inhouse Trainings(CIT).

 

Please note that at present all ¡communicate! programs require fluency in English and German, with the exception of the customized in-house training sessions. Over the medium term, however, we plan to offer programs entirely in English as well.

 

 

 

 
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Downloads

Working paper
New Qualification Types for Successful Corporate Communication and Governance.
An Empirical Analysis of the German Situation in PR Manager´s Training and Executive Education.
>> Download

Working paper
An Odd Couple.
Current Trends in General Manager´s and PR Professional´s Perceptions of Communication in Corporate Management.
>> Download

Why Differentiation between PR and Journalism is Necessary
Published in Merkel, Bernd/ Russ-Mohl, Stephan/ Zavaritt, Giovanni: A Complicated, Antagonistic & Symbolic Affair: Journalism. Public Relations and their Struggel for Public Attention. Bellinzona: Casa Grande, 2007>> Download


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